At last, the Bald Runner is featured on a Cover Page of a Magazine! I would be a hypocrite if I don’t accept the fact that I’ve been longing to appear in one of the Sports/Running Magazines that are in publication right now. Last year, one of the lady runners asked me why I am not being featured in some of the sports magazines since almost all the runners read my blog and always see me in weekend road races. I answered her that the publisher/s might be afraid to ask me such proposal because of my background as a retired General of the Armed Forces of the Philippines. Or it could be a other way around, my appearance might be a “down-turner” and does not have an appeal to the readers. Their reasons could be both but I really don’t know!
What I like about Jonel Mendoza, the publisher and editor-in-chief of the FrontRunner Magazine, is that he is a “risk-taker” and “bold” in his approach to feature our local elite long distance runners; our local coaches; running clubs (whether they are “epal” or not); non-celebrity runners; and even professionals who have “day/night jobs” who are into running. He wants all runners from all walks of life to be featured in those limited number of pages in his magazine, from Batanes to Sulu, so to speak! And sometimes, from our Pinoy runners overseas!
I hope more of our local elite and non-elite runners will be featured as cover page of this runner’s magazine. It is so sad to see that my favorite Runners’ World Magazine had been consistently featuring beautiful lady runners in “sexy” running apparel in their cover pages and I am hoping that Jonel’s FrontRunner Magazine will not follow this kind of approach in his marketing strategy. Please don’t transform a Runner’s Magazine into a GQ or Esquire Magazine; or even attempt to come up with a “Swimsuit Edition/Issue”!!!
I was on my way to the airport for Taipei, Taiwan when this FR Magazine issue was released last December 8 and it was only last Sunday, that I appeared in one of the weekend races at McKinley Hill for Eric Pasion’s Run For Change. Surprisingly, all the FR Magazines displayed at the booth were all sold out after the race! I was there to sign each magazine being sold and with a bonus photo-ops with each runner who bought the said magazine! (Note: More copies of the FR Magazine will be available after the Rizal Day Run on December 27 at Camp Aguinaldo and I will be there to sign your purchased copy of the magazine)
Now, I would like to know from Jonel if his magazine sales for this issue had “spiked” as compared from his previous published issues! Ha! Ha! Ha!