I admit that I am known within the running community in the country through this blog and from the newly-published Front Runner Magazine and I did not spend much except for my yearly URL fee for WordPress. My advocacies are well-known to everybody and many runners as well as ordinary citizens have benefited from them. Despite these undertakings, the Bald Runner had never been featured in any broadsheets’ lifestyle & sports sections. Even if I know personally some writers, they don’t dare to write about me without them asking permission from me. In short, I don’t need publicity and shy away from public relations outfits as they ask some exhorbitant fees for them to give you a good image and “market” you as a good product. I would like to state it once again, that I am not running for an elective office/position or I am not trying to transform myself into a politician. I just love to run and inspire others to adhere to a healthy and active lifestyle.
Many runners had been asking me why the Bald Runner is not featured in the TBR Magazine; Men’s Health; or Multi-Sport Magazines and even the annual takbo.ph publication last year after they have published and featured their “stars” in the running community. These runners should ask the publishers of these magazines why they are not featuring me. I am glad my friend & ultra runner, Jonel, published the first running magazine in the country, The Front Runner Magazine!
As I said, this blog is already a good platform for people to know what the Bald Runner is doing to promote running and at the same time sustain its advocacies. I have also projects being the President of the Philippine Association of Ultrarunners (PAU) in promoting the sports of ultramarathon in the country. And the most significant project of this Association is the conduct of the yearly Bataan Death March 102K Ultramarathon Race, simply called “BDM 102”.
In my personal point of view, ultramarathon is still an “underground” running sports event in the country. It is better known by “word of mouth” from one runner to another. The lesser the number of runners, the better as most average runners would not dare to challenge themselves to go beyond their endurance limits. In short, ultramarathons are for those who are “crazy, have the “balls” & hardcore” in running.
So, if a media or PR outfit would ask me to be an Official Media/PR partner for the BDM 102, I would say “NO”, most especially if the media outfit would ask me material things in return for their services of advertising and covering the event. I believe that these media outfits should be the one who should be giving material things, like support funds/sponsorship funds/banners, for the event and support for the advocacy of the running event.
The Marketing Staff of RunnerSpeak approached me on the early part of January 2010 and made a schedule to meet me for two occassions but their staff would not make it and had these meetings re-scheduled until the meeting was put on hold. Instead, the Marketing Staff of RunnerSpeak sent me an e-mail on their proposal/offer to cover the BDM 102. Below is an excerpt of a proposal from RunnerSpeak of Q TV to advertise, promote & cover 2010 BDM 102.
RunnerSpeak will assure that BDM 102KM will receive the following mileage:
- A full exposure and coverage for BDM 102KM
- Placement of event announcement and updates on the show
- Interview of representatives and organizers
- Extra media values:
- Inclusion of updates and links in our sites eg: Facebook, Website
- Bumper and CBB
In exchange for this, RunnerSpeak is requesting the following:
- Inclusion of the show’s LOGO as Official TV Partner
- Install banners on race day (max. of 3 banners)
- Singlets/ Shirts for the team (at least 10pcs)
- Complimentary registration of at least 2 participants for the race
- RunnerSpeak to be acknowledged as the Television Partner
Okey, they are requesting me for such & such but definitely, my answer is “NO”. I am not a marketing-trained “son of a gun” but just for curiosity sake, I just want to know if this is the “protocol” in advertising/marketing. I have the impression that whatever this media outfit would cover in the BDM 102 event and have it shown in Q TV, they will be paid for every second & minute in their TV program. Am I right or wrong?
Or it would be better if the media outfit would pay the Race Organizer (Director & Producer) and the runners (Actors & Actresses) as we are their “talents”?
To all the BDM 102 runners, good luck!