Help Give Shoes

MILO/Nestle Phils launched its MILO Marathon website last Sunday, June 13, 2010 and I am impressed with the site. But what impressed me most is MILO Marathon’s cause/advocacy of giving running shoes to underprivileged but deserving children in the elementary & high school grades.  

MILO Running Shoes


This is one of the reasons why the registration fees for the 34th Marathon Races had increased as a portion of it goes for a small contribution from the runners for this project. For an amount of Five Pesos from each runner registered for the race, in return, MILO will donate an equivalent amount to the total fund raised. 

Everystep..MILO's Help Give Shoes Project


For further details of this advocacy, I enjoin my readers/visitors to visit the MILO Marathon website at The video entitled “The Gift” is nice which I know most of you have seen it on the TV commercials. 

Let us support this advocacy. Register now and join the 34th MILO Elimination Races & Finals. 

See you on July 4, 2010 at 4:00 AM. 

(Note: Pictures were taken from MILO Marathon’s Website at