From the time I started running in the early ’80s, my running shoes were limited to only two brands, New Balance & ASICS. However, a few months back, I donated my remaining New Balance shoes (NB 902 & NB Trail Shoes) through my “Project Donate A Shoe” to other runners who are in need of better and more reliable running shoes. Since then, all my running shoes are from the ASICS brand.

 

I came across this news article from the International Herald Tribune about the new technology and advancement in the running shoe industry as revealed by research & development people of ASICS shoes. The man behind this new technology is Hitoshi Mimura, 59 years old, a former marathon runner who became a master craftsman for ASICS, the Japanese sporting goods manufacturer.

 

Hereunder is the news article. For the elite athletes, anything that could make them faster and have a better finish time is the way of the future. 

 

Happy reading! Continue reading “ASICS & Olympic Games 2008 Marathon” →